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ESPN Shuffles World Series of Poker Television Coverage
LAS VEGAS, NV - As reported by The Naperville Sun: "The World Series of Poker, which starts May 26 and runs through July 15 at the Rio All-Suite Hotel & Casino in Las Vegas, is a staple
of the programming on ESPN.
Even though last year's coverage of the final table for the main event earned a sports Emmy nomination for the network's production team, ESPN is going to make some changes for this year's 40th anniversary celebration of the poker world's greatest spectacle.
"You're going to be seeing a little bit of a different dynamic in overall programming structure for 2009," said Doug White, senior director of programming and acquisitions for ESPN.
Last year ESPN produced 31 shows which averaged a 0.9 household rating, which translates into 919,000 homes and 1,126,000 viewers. The figures represented increases of 13 percent and 15 percent respectively over 2007.
"We feel that the main event is what viewers are looking for," White said. Consequently, coverage of that high profile competition will be increased to 24 hours whereas coverage of the other 56 gold bracelet events will be scaled back to six hours..."
Las Vegas, NV 89103
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