LONDON, England -- As reported by Reuters: "Gaming company Ladbrokes (LAD.L) breached advertising standards in television commercials for its online casino which showed daredevil characters leaping
to their deaths, Britain's advertising regulator said on Wednesday.
"The Advertising Standards Authority (ASA) ...said the adverts for ladbrokescasino.com "portrayed gambling in a context of toughness, and linked it to excessive risk taking and reckless behaviour".
"Ladbrokes said in a statement the advertisements were light-hearted and humorous, and it would appeal against the decision..."
Ladbrokes is one of the world's leading bookmakers, with the biggest estate of betting offices in the world, telephone betting via three state of the art call centres, and world class eGaming operations offering an extensive range of betting and gaming services via www.ladbrokes.com as well as interactive TV and mobile betting services. The business remains focused on growth both at home and in the increasingly competitive global marketplace. |
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