LONDON, England -- As reported by the Guardian: "Ladbrokes has launched a tongue-in-cheek press campaign in the style of a missing persons poster offering a £20 reward to find the one viewer
who complained to the advertising regulator and got the betting company's TV ad campaign banned.
"The company, which today called for a review into the Advertising Standards Authority's ruling banning the two TV ads for its Ladbrokescasino.com online business, has taken out one-page ads in the Sun and the Racing Post.
"Ladbroke's press ad campaign features a mock-up of a police photo-fit of a man's face, under the headline 'Missing (a funny bone)'..."
Ladbrokes is one of the world's leading bookmakers, with the biggest estate of betting offices in the world, telephone betting via three state of the art call centres, and world class eGaming operations offering an extensive range of betting and gaming services via www.ladbrokes.com as well as interactive TV and mobile betting services. The business remains focused on growth both at home and in the increasingly competitive global marketplace. |
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