Soon-to-open FireKeepers Casino Launches New Web Site

BATTLE CREEK, Michigan -- FireKeepers Casino, opening its doors in Summer 2009, announced today that guests can get a taste for the excitement the casino will offer by visiting its new website, www.FireKeepersCasino.com.
Artist's rendering of the FireKeepers Casino, set to open in Summer 2009 

"Our website offers more than just information, said R. Bruce McKee, General Manager for FireKeepers Casino. "It's a fun, interactive way to get introduced to the FireKeepers brand. The website also provides us with an opportunity to begin building a two-way relationship with our customers."

Not only will website visitors learn more about the great dining, gaming and entertainment that will be available at Southwestern Michigan's newest casino destination, they can join FireKeepers' Red Hot Rewards Club (Club members must be 21 years or older). Members, who will be some of the first to enroll in the Red Hot Rewards Club, can pick up their membership card at the casino when it opens. Members can immediately start earning points and entries for promotions by playing one of the sites' free online casino games, including poker, blackjack and slots.

"In addition to being the first to sign up for the Red Hot Rewards Club, website visitors will also have fun playing the free games available on our site, FireKeeperscasino.com." said Michael Facenda, Director of Marketing for FireKeepers Casino. "The website also features an online store, selling FireKeepers-branded merchandise such as polo shirts, t-shirts, windbreakers, hats and travel mugs."

The website is augmented by links to FireKeepers' Twitter, Facebook and MySpace accounts, allowing guests multiple options to stay up to date on the casino's latest promotions, progress and news.