Mohegan Sun Advertisements Win Awards
UNCASVILLE, Connecticut -- Mohegan Sun's Could you use some Sun? campaign has been selected among the top advertising campaigns in both the gaming industry by the American Gaming Association
The Mohegan Sun in Uncasville, Connecticut. and the travel and tourism industry by Hospitality Sales and Marketing Association International.
The campaign, which launched in March of 2008 includes three new television commercials based on the songs Super Freak by Rick James, Hold the Line by Toto, and My Sharona by The Knack, and two radio commercials to the tunes of Sweet Home Alabama by Lynyrd Skynyrd and Walk Like an Egyptian by The Bangles. The campaign has also been incorporated into billboards, newspaper and digital advertising as well as on mohegansun.com.
The award-winning television campaign is part of Mohegan Sun's over $20 million marketing effort to continually attract new visitors to Mohegan Sun and the Mystic Country region, and was created in partnership with Kirshenbaum Bond & Partners of New York. It replaces Mohegan Sun's Monologues campaign, which ran for over two years.
On Monday at Hospitality Sales and Marketing Association International's (HSMAI) Adrian Awards, Mohegan Sun was awarded: the Gold Award for "Best TV Spot" for At the Sun; Bronze for "Best TV Spot" for My Mohegan and Bronze for "Best Radio Spot" for Sweet Home Mohegan.
The campaign received the following top honors from the American Gaming Association Communication Awards: "Best TV Advertising" for My Mohegan, and "Best Radio Advertising" for Sweet Home Mohegan.
Uncasville, CT 06382
Website: www.mohegansun.com
| Mohegan Sun, owned by the Mohegan Tribe, is one of the largest, most distinctive entertainment, gaming, shopping and meeting destinations in the United States. What began with the Casino of the Earth in 1996 has evolved into a destination that now includes: the Casino of the Sky and over 300,000 square feet of total gaming space; The Shops at Mohegan Sun, featuring more than 60 retail shops and dining venues; the 10,000-seat Mohegan Sun Arena for world-class sporting events and concerts, an intimate Cabaret Theatre; and a 34-story luxury hotel, featuring 1,200 guestrooms and suites, premier meeting and convention space and a world-class spa. |