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Harrah's plans new bars and restaurants on Las Vegas Strip

Tuesday, July 14, 2009

LAS VEGAS, NV -- As reported by the Las Vegas Sun: "More than two years ago, executives at Harrah's Entertainment made a momentous decision: They wouldn't tear down any of their Las VegasHarrah's Las Vegas, NV
Harrah's Las Vegas, NV
  casinos to build new ones.

They didn't announce their intentions at the time. The economy was still humming, and with tourism booming and new resort construction expected by consumers and demanded by investors, the decision was something of a dirty secret.

Their plan was nothing less than a rejection of the implosion-punctuated business model that has defined Las Vegas for decades. In place of a new casino resort, Harrah's came up with an idea that was more Bourbon Street than Las Vegas Boulevard.

Internally dubbed "Project Link," the plan calls for a collection of about 20 restaurants and bars to be built along a winding corridor between the company's O'Sheas and Flamingo casinos, on the east side of the Strip.

With a mix of "eclectic" and "mostly casual" restaurants and bars opening to the street, it's an attempt to create the kind of entertainment district that has developed organically in cities such as Los Angeles, Memphis and New Orleans yet is lacking on the Strip, with its enclosed, casino-centric zones.

The company declined to discuss the project's cost.

To fine-tune the idea, Greg Miller, Harrah's senior vice president of resort development, spent months studying pedestrian environments across the country, analyzing Strip traffic patterns and surveying customers.

"Another casino didn't make a lot of sense," said Miller, who developed theme parks for Universal Studios before joining Harrah's five years ago. "It's tough to make that math work..."


Harrah's Las Vegas
3475 Las Vegas Blvd South
Las Vegas, NV 89109
Phone: (702) 369-5000
Toll Free Phone: (800) 392-9002
Located in the heart of the Las Vegas Strip, Harrah's Las Vegas features 2,332 hotel rooms, eight dining outlets and 87,700 square feet of casino space housing 75 table games and over 1,300 slot machines. Harrah's Las Vegas is home to the award-winning entertainers Clint Holmes and magician Mac King and offers nightly performances of The Improv Comedy Club and the late-night adult revue, Skintight. Harrah's Las Vegas welcomes the all-new Toby Keith's Bar and Grill and the recently introduced, Piano Bar.
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