2024 saw the UK’s sports betting industry continue to grow as new technology and ways of betting were introduced. By looking at some of the most notable trends in eSport and live betting, weThere are occasions when we here at ReadyBetGo want to bring you interesting facts about the gambling industry When something catches our eye, we will publish it for your enjoyment.
can get an idea of what changes to expect in 2025.
Few innovations have transformed the online betting scene in the way that live sports bets have. This approach allows fans to watch the game in the stadium or on a live stream while following the latest odds and placing bets. They can bet on what is just about to happen without needing to wait for a new game to start. If a wager is winning, the user may be given the option of cashing out before the game or event ends.
This has led to the emergence of more sophisticated platforms, with many providers using the latest online sports betting software to give bettors access to the market on desktop or mobile devices. Live odds are covered in more than 100 sports from across the planet, using HD technology. Live eSports betting can also be carried out using these platforms, with more than 30 popular eSports games included in the odds.
Live betting is extremely popular in traditional sports like football and tennis, as it allows fans to watch the action while placing wagers on what they think will happen next. In eSports games, this means betting on outcomes like the winner of the next map or who will make the next kill, adding the chance to aim for almost immediate wins.
eSports has become an extremely important industry, with huge events like the League of Legends 2024 World Championship, which was the most watched eSports event in history, as 6.86 million spectators tuned in at the peak viewing time. The British Esports Federation has created new online coaching courses with the help of UK Coaching, with the aim of encouraging more people to join the industry.
The Global Esports Betting Monitor report from Abios points out that Counter-Strike is still the game that most people like to bet on, taking up 64% of the total market, which puts it ahead of the 26% share claimed by League of Legends.
In terms of live betting, Counter-Strike's major events make it attractive for fans looking to place wagers as they watch. The appeal of watching these tournaments live can be seen in the way that the Perfect World Shanghai Major 2024 attracted an impressive 1.3 million peak viewers despite the time zone differences that ordinarily make it awkward for players in the Western hemisphere to join. With viewer numbers growing, an increase in the number of live bets made seems like a natural extension of this popularity.
The changes in the sports betting industry in recent times have led to a large variety of ways of playing that have changed the way we bet. In an increasingly globalised world and with new technology being introduced regularly, we can expect to see further changes ahead.
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