How casinos have become a global phenomenon
Just after the first online casino launched in the late 20th century, the casino industry took on a trajectory that had not been seen before. More players would later join the industry as entertainment
There are occasions when we here at ReadyBetGo want to bring you interesting facts about the gambling industry When something catches our eye, we will publish it for your enjoyment. 
became more accessible. In fact, just recently, Drive Research released a report claiming that 26% of the world’s population gambles.
This was not so a few years ago, but things changed after online platforms like Betway became popular. Just imagine the convenience of accessing gambling experiences from any place at any time because of the rise of websites. We’ll explore how these platforms and many other factors have led to the industry’s growth, so continue reading.
The role of websites
We have already hinted at how online platforms like Betway have improved access to gambling. At least you won’t need to visit a physical location to immerse yourself. Given that, according to some experts, over 80% of shoppers prioritize such convenience when shopping, these online platforms have really helped the casino sector advance.
And have we even mentioned how they are helping operators access in-depth customer data? At a time when understanding customer needs has become quite important, operators are using online platforms to understand players’ preferences, playing styles and so on. By the way, do you actually know that, according to Contentful, about 65% of customers expect businesses to adjust to their unique expectations?
Ignoring such a prevalent trend will only hurt your brand perception. It is no wonder that operators like Betway are using these platforms to extract data that can help them understand customers better and provide more personalized experiences. And perhaps surprising, more than 80% of customers actually love them.
Since the industry is becoming extremely competitive, personalization is actually one of the strategies operators use to stay ahead. In fact, you may be surprised to learn that over six in ten business people acknowledge personalization has improved their customer retention rates.
With many casino games launching every day, finding a suitable title can be cumbersome. But with customization, operators can provide suitable recommendations and thus save players’ time. This does not just save time but can also improve customer engagement and result in greater business performance. And, of course, if players find such captivating experiences in an industry, the likelihood of retaining them and attracting many others also increases.
Aligning with modern customer shifts
Nowadays, people often access services using multiple devices. For instance, you may want to stream some music on your TV while at home, after which you may switch to your phone on the go. Or better yet, you may use your laptop while in the office. Whatever the device, you’d want the experience to be consistent and seamless.
It’s no different in the casino industry. Regardless of the gaming device, you’d want the gambling experience to be consistent. So, with this in mind, it shouldn’t surprise you that more than 90% of websites are responsive. An online platform like Betway should be able to adjust automatically to fit multiple screen sizes without pinching or zooming.
Don’t forget that as the industry becomes more competitive, acquiring customers is also becoming more challenging. Therefore, you want to use every available opportunity to retain as many customers as possible, and that’s what operators are doing.
Do you know that this design approach can increase conversions by up to 11%? And good enough, it doesn’t just increase conversions – it can also encourage customers to be loyal, further explaining the growing influence of the casino industry. Plus, responsive designs can help reach new audiences. That there are more than 7.2 billion smartphones already gives responsive casino platforms a great opportunity to stay ahead.
A growing emphasis on customer experience
Everyone can agree that customer experience is crucial, especially now that modern consumers have become more discerning. In fact, looking at the statistics, 73% may actually turn to a competitor if they encounter several bad experiences. And not just that, another 15% may share such encounters with at least 15 people.
Casino operators like Betway seem to understand the implications of such statistics and are now focusing on CX than ever before. This is why you’ll find most of them paying attention to the following:
- Providing multiple payments
- Providing a variety of games
- Diversifying bonus perks
- Implementing instant customer support mechanisms and so on
Let’s take game variety, for instance. Since many players from multiple divides are joining this industry, their preferences must be different. There are those who love ancient civilizations, those who prefer classic themes, and so on. Operators have also been integrating games with popular themes like sports. Such approaches make the games more relatable even for new players, encouraging exploration.
What is our final word?
No one can actually deny that the casino industry has become a global phenomenon. Thanks to online platforms, players can now participate from anywhere without accessing a physical location. This also means that more players can engage in the industry. But it’s not all about having an online platform—it should also be responsive to allow access from as many devices as possible.
After all, no one would want a frustrating casino experience just because they switched to a smaller device. And now that most players want responsive platforms, operators like Betway are using them to retain and attract punters. Personalization and a growing emphasis on CX are other strategies that have really helped this industry to grow.