Bodog Billboard Ties Online Gambling to Las Vegas

LAS VEGAS -- Bodog.com, a leader in online gaming and digital entertainment, announced today its new billboard in Las Vegas at 5492 Paradise Road. Reading: "Training Casino Players All Over the
Bodog's new billboard links players from the online world to the casinos of Las Vegas.  World to Come to Vegas," the ad has been turning heads near McCarran Airport since being erected on Saturday, July 1st.

The billboard's message is intended to remind Vegas players and casino operators of the symbiotic relationship between online and land based casinos. Bodog's well known founder and CEO Calvin Ayre, who is pictured on the billboard, notes, "Since the advent of online gaming, international operators have been giving their players extensive gaming experience, making them more comfortable at the tables and sportsbooks of Vegas." He adds, "With our Bodog.com Marketing Conference coming up, we thought it timely to remind Vegas and other land based casino operators of the growth online gaming brings to the entire industry. We have directly invited senior executives from the major land-based casinos and hope interested operators will attend our conference." To see a copy of the invitation, please visit http://www.sportz-images.com/images/emails/2006/pr/Invitation.pdf .

Taking place July 23-25, 2006, at the Wynn Las Vegas, the third annual Bodog.com Marketing Conference is focused on providing attendees with the tools necessary to "Ignite Your Online Gaming Business." The event is fast becoming the premier trade show for the $13-billion online gaming industry, with major names including Pro Cappers, Gateway, Pentasia, Neteller, CardPlayer.com, Future Bet, The Online Wire, River City Group, and Real Time Gaming also sponsoring the conference. In addition to sponsors, the conference has numerous speakers and panels discussing various aspects of the online gaming industry from marketing and customer service to financing and management. Joining the keynote speaker, Magic Johnson, and Bodog.com's CEO Calvin Ayre, there are a variety of speakers who are tops in their fields including:

    -- Mike Grehan - Search Engine Optimization
    -- Jim Sterne - Web Metrics
    -- Chris Baggott - Tactical Email Marketing
    -- Anthony Cabot - legal and regulatory issues involving gambling
    -- Max Lenderman - Guerilla Marketing
    -- Heather Lloyd-Martin - Search Engine Copywriting
    -- Ronn Torossian - Public Relations
    -- Karen Leland - Customer Service
    -- Erik Hauser - Experiential Marketing

Additionally, the conference has attracted executives from the online gaming space, including speakers from such top companies as Wizard of Odds, Pocket Fives, Games and Casino, Poker Affiliate World, Vegas Insider, Sports Direct, Wicked Chops Poker, Leisure & Gaming plc, Nine, OnGame, English Harbor Group, Casino City, Chalk and more.

"The Bodog Marketing Conference has traditionally served to move the discussion of online gaming forward. This year, we are actively inviting our land based brethren to join us," says Calvin Ayre, who was featured on the cover of this year's Forbes Magazine's Billionaires issue. "Marketing and Branding have taken over as the key differentiators in this industry and that's proven year after year. The most well attended conferences in online gaming are now marketing focused -- and we did it first."

To register for the 2006 Bodog.com Marketing Conference, please visit: www.bodogconference.com.