888.com Goes Mobile with New Cell Phone Casino Action

GIBRALTAR --  The Gibraltar based online gambling operator 888.com claims it is setting the standard, and raising the bar, on what experts are calling 'the next frontier of online gaming' –
888 Holdings Logo  casino games available on mobile phones. The company announced its entry to the mobile gaming sector this week, presumably using software developed by in-house company Random-Logic.

Alex Reign, promotions department manager, said that 888.com's latest offering has a useful facility: "Most outstanding about the mobile casino launch is that new players and current players alike can access the same account on their mobile phone and personal computer. Play online, play on your phone – all from the same account."

888.com's Mobile Casino is powered by the industry's latest mobile technology, the company claims. Downloading the software is free and the program is compatible with over 340 handsets; approximately 85 percent of the European market.

Once installed, people can play any, or all, of the three most popular casino games in the world - blackjack, roulette, and slots - available in free or real money play.

Players worldwide can download directly from the wap.888.com site using a web browser on a mobile phone or by entering a cell phone number into the 888.com Mobile setup wizard on the Mobile Casino page.

A 888.com Casino-on-Net account needs to be created online to wager real money on the mobile version. Current players will be able to use their existing accounts on the mobile casino.